![]() ![]() The results were phenomenal: I’m talking SIGNIFICANT ROI. I’d already seen several case studies they had released with data from the lucky few Fortune 500 brands that got access right off the bat in 2013. You’d better believe I jumped on that thing QUICK. Fast forward to the big news of early 2014: Pinterest opened a waitlist! Basically, new social ad networks use cheap ads to attract advertisers as paying beta testers for their fledgling platforms. As they hone the targeting and tracking, it becomes easier to show advertisers a positive return on ad spend, and as a result ad prices go up. When a new platform launches, they are still working out the kinks in the system and dialing in its targeting capabilities and platform functionality, so ads are cheap. ![]() If you’ve been in the game a while, you may have noticed there’s a pattern with the launch of these social ad networks: traffic starts off cheap and gradually gets more expensive. I knew it was only a matter of time before Pinterest monetized their platform by letting advertisers display messages to their users. For an eCommerce retailer, there’s nothing better than that: a large group of people with disposable income telling you exactly what they want by searching for it. ![]() I mean, c’mon! The whole point of Pinterest is for users to search and make lists (boards) of the things they want. With warp-speed growth, a user base of 70% women, and an average user household income of over $100,000, Pinterest was shaping up to be an eCommerce marketer’s dream! September 19th, 2013, was shaping up to be just another average Thursday until… Pinterest, the world’s fourth largest social network, announced the impending roll out of their advertising platform.Īt that point, I’d already had my eye on them for quite some time. ![]() Hi, Im Ezra (that’s me holding a baby) and this is The story of how I made 520 Ecommerce sales that generated $41,254.34 in revenue from $775.50 in ad spend with Pinterest Advertising. ![]()
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